This is how I define the Moonshot:

“Building new values for humankind that would not exist if it wasn’t for you.”

Or, my favorite version:

“Pushing your human potential to build new values for humankind that would not exist if it wasn’t for you building them.”

This is the purpose of the Moonshot and why it is such a powerful pursuit and way of life. In fact, it’s the only direction left for humankind to go, and it’s where we’ve been headed all along.

There is a concept called “0 to 1,” which involves taking a brand new idea and building it into something that has never been seen before. The “0 to 1” ideas were almost all considered crazy, insane, impossible Moonshots in the early days, yet most have grown into the products and services (solutions to problems) that drive our lives and world today.

The flip side is something called “0 to n,” where “n” represents an iteration of something that already exists, just made a little differently.

These “businesses” do not create new value for humankind and stem from the lazy mentality of “0 to n” that we are infected with today. The drivers of this mentality are typically money and attention.

There are so many incredibly smart people focused on ways to go from “0 to n.” It’s easy, predictable, and safe. It’s very logical to choose this route. It’s also why we don’t already live in the glorious future we were promised—very few people have dedicated their lives to building it.

It’s very rare for a “0 to 1” idea to be built and launched today. These “0 to 1” ideas are the ONLY actions that drive us toward an improved future reality.

If this does not change drastically, life will continue to collapse at a rate faster than its expansion. Over the next decade, we will be drowning in a world of too many solutions for small problems and few solutions for the real, major problems—the ones that actually hold humanity back. The drastic Moonshot solutions to these problems are the ONLY things that will generate and build the future of tomorrow.

Everyone thought we would have flying cars by now and live in a glorious world of progress and inspiration all around us. What happened?

We can still build the future that so many have given up on. The misery of giving up on yourself and your dreams is possibly worse than death itself, and we are all realizing this at a global level like never before.

Capsole is built for those with that spark of light within them—the ones who refuse to conform to the mundane of this world. Instead, they choose the harder, more rewarding path of transforming the world by building their own vision for the future—the Moonshot they have within themselves. That spark of light, which so few humans today have been able to harness and build into the world, becomes their fingerprint on the history of humanity.

We are moving into the light of the future, and every Moonshot makes that light bigger and more present in our day-to-day reality.

We want the most we can get out of life. We want to be wildly successful, important, and to unleash our full human potential to have a massive impact on the world around us. It’s programmed into the core of our being, and there is no escaping it.

There is possibly no higher calling, no better way to achieve your human potential, than committing yourself to solving a big problem you see in the world and building the ‘Moonshot’ solution required to solve it and more.

This is why I built Capsole. I believe that building an environment and platform that empowers anyone with that spark of light within them to harness their maximum potential into a Moonshot is how humanity progresses and reaches its ultimate destination.

Now, with Capsole, anyone with that spark within them—who has a glimpse of how the present and future could be better—can get started building it NOW, within minutes and with a clearly guided pathway.

Imagine where life would be today if even just 10% of Earth’s population were focused on pursuing their Moonshots and solving the biggest problems we face on a daily basis. The future would accelerate at a pace we can’t even begin to fathom today.

I estimate that less than 0.1% of humans are on this pathway. That means 99.9% of life is a machine maintaining its own existence, rather than actively working towards building new solutions that solve the problems in our world and drive humanity into the future.

The purpose of Capsole is to help make the mainstream culture of Earth focused on solving world-changing problems and building new things. That will be the reality we live in. It is inevitable.

There is nowhere else productive for us to go except into this reality, where building Moonshots is the purpose of life and every human with that spark within them is empowered to achieve their greatest potential.

Capsole has the potential to accelerate us into that glorious future reality within years instead of decades.

Imagine what could be… and build it with Capsole.